Petakolan stands as an innovative online store application, with a distinct focus on coffee products sourced directly from coffee farmers. Despite Indonesia's annual coffee production reaching an impressive 722,461 tons, the reality remains that coffee farmers in the region are yet to experience the full extent of prosperity. This can be attributed to the intricate web of transactions involving intermediaries. The elongated supply chain from farmers to middlemen has led to a persistent issue of suppressed coffee prices.
The emergence of Petakolan brings forth a transformative e-commerce solution, rooted in a mobile application platform. Its primary goal is to simplify the process of coffee distribution, enabling farmers to directly connect with consumers. By shortening the convoluted buying and selling channels, which have been traditionally associated with detrimental middlemen interactions, Petakolan strives to enhance the livelihoods of coffee farmers.
In my role within this project, I have played a pivotal part in crafting an intuitive user experience and designing a user interface from the ground up. I personally conducted on-site research, immersing myself in the environment to conduct interviews with several coffee farmers. These interactions provided invaluable insights that directly informed the design and development process.
Here is some sneak peak design for this projects
Made with coffee and jazz
in small room at Palembang, Indonesia.
Tri Utomo 2023